About Us

Two Decades of Building What Matters

We're not a faceless agency. We're a team that treats every client's business like our own.

Our Story

Sande Caplin & Associates was founded in Sarasota, Florida over two decades ago with a simple belief: small businesses deserve the same quality digital presence as the big guys — without the big guy price tag.

What started as a web design shop has evolved into a full-service digital agency. We've built hundreds of websites, managed marketing campaigns for dozens of businesses, and helped local brands compete in an increasingly digital world.

Today, we're at the forefront of a new era. We've integrated AI-powered tools into our workflow — from intelligent chatbots and automated lead capture to AI-driven content creation and performance analysis. It's not about replacing the human touch. It's about amplifying it.

Our roots are in Sarasota's vibrant business community, but our reach extends across Florida and beyond. Whether you're a waterfront restaurant, a professional services firm, or a growing startup, we bring the same dedication to every project.

20+
Years in Business
500+
Sites Launched
100+
Active Clients
47
Analytics Properties

Meet the Associates

Design & marketing professionals with decades of combined experience building businesses online.

Sande Caplin

Sande Caplin

Founder / CEO / Site Developer / Editor

James Newton

James Newton

Partner / Lead Site Developer

Joan Harris

Joan Harris

Director of Operations & Strategy

Jay Beber

Jay Beber

Senior Strategic Advisor

Angela Naff

Angela Naff

Writer / Social Media

Sheri Nadelman

Sheri Nadelman

Writer / Contributor

Vicky Sullivan

Vicky Sullivan

Photography

Shelby Hartshorn

Shelby Hartshorn

Special Events

Jodi Schwarzenbach

Jodi Schwarzenbach

Writer / Social Media

Mookie

Mookie

Company Comedian 🐾

At the core of our team, Sande & James have been working together to create websites since 2006. Our Associates have grown and evolved over the years to encompass a range of skills and talents — a network of uniquely qualified individuals ready to tackle nearly any digital project with experience and confidence.

What Drives Us

Our values aren't just words on a page — they're how we work every single day.

Partnership, Not Transactions

We don't build a site and disappear. We become part of your team. Our longest client relationships span over a decade — and counting.

Craftsmanship Over Shortcuts

Every pixel, every line of code, every campaign gets our full attention. We don't do cookie-cutter. Your business is unique, and your digital presence should be too.

Innovation With Purpose

We adopt new technology when it genuinely helps — not just because it's trendy. Our AI integrations save real time and capture real leads.

Community Roots

Proudly Connected to the Suncoast Post

For over a decade, the Suncoast Post has been Sarasota and Bradenton's go-to source for local news, events, and community stories. As the team behind the Suncoast Post, we understand the local market at a level that outsiders simply can't match.

This deep community connection informs everything we do — from understanding what local audiences respond to, to knowing which seasonal trends matter for your business.

Where We Work

Rooted in Sarasota, serving clients everywhere.

Sarasota, FL
Headquarters
Brooklyn, NY
Virtual Office
St. James, NY
Virtual Office
Sparta, TN
Virtual Office
Los Cabos, Mexico
Virtual Office

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